First let’s see how Polo starts. Cheap Ralph Lauren Corporation (NYSE: RL) is a luxury clothing and goods company of the American fashion designer Ralph Lauren. Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrances, home (bedding, towels) and housewares. It has its headquarters in Midtown Manhattan, New York City.
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Ralph Lauren brand specializes in making polo shirts
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifshitz, received a $50,000 loan and started a line of men’s ties. Prior to starting Ralph Lauren, he worked for Datrian Riser. By 1969 he had a boutique store within the Manhattan department store Bloomingdale’s. Around that same time he released a line of women’s suits that were tailored in a classic men’s style, which was when the first Polo emblem was seen. It was on the cuff of the women’s suit. In 1971, Polo Ralph Lauren launched its first women’s collection and his first stand-alone store in Beverly Hills, California. Ten years later, in 1981, the brand went global with its first international store on London’s New Bond Street. The Polo Sport line was introduced in 1993. The company went public in 1997. By 2007 Ralph Lauren had over 35 boutiques in the United States.
Since Ralph Lauren’s first brand, Polo, was launched in 1967, the company has expanded to include a variety of brands. They include the men’s lines Purple Label (Launched in 1994), Black Label, Blue Label, Polo Ralph Lauren, Polo Denim, Polo Golf, Ralph by Ralph Lauren, Rugby Ralph Lauren (launched 2004), and the women’s lines Collection, Black Label, Blue Label (launched 2002), Lauren by Ralph Lauren, Ralph Lauren Golf (Launched in 1998), and Lauren Jeans Co.
Ralph Lauren ever said: “What began 40 years ago with a collection of ties has grown into an entire world, redefining American style. Ralph Lauren has always stood for providing quality products, creating worlds and inviting people to take part in our dream. We were the innovators of lifestyle advertisements that tell a story and the first to create stores that encourage customers to participate in that lifestyle. RalphLauren.com takes this participation to a new level as a rich and exciting interactive destination. When you’re transported into the world of Ralph Lauren online, you can shop for great products for yourself and your home, learn about adventure, style and culture in RL Magazine and on RL TV, find one-of-a-kind vintage pieces and exquisite gifts and much, much more. Back when all this started, I felt sure that there were no boundaries. I’m even more sure of that today!”